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For Immediate Release

Smaller Parade – Big Heart and Soul
Health Plus Sponsors Bronx Puerto Rican Parade

Media Inquiries:Kathryn Soman (718) 491-7493
Customer Inquiries: Marketing Department (888) 809-8009

Bronx, NY - August 18, 2005 — Last week in the Bronx, Puerto Ricans and Latinos of all origins came out to show their pride and true spirit of bonding in the community, as they celebrated the Bronx Puerto Rican Parade. This parade, though smaller than the enormous parade launched each June on Manhattan’s Fifth Avenue, is a cherished tradition that has been held each summer for the past 17 years. 

For many, the smaller, but by no means small, celebration brings together the perfect mix of spectacle and intimacy. The community gets together to dance in the streets, eat traditional foods, or just sit back and enjoy the music and the company of friends and loved ones.

“We are always proud to support a festivity that unites the community and produces goodwill and cheer,” says Health Plus’s CEO Tom Early.  “We’re proud to exhibit our commitment to the community by sponsoring cultural events like this.”


Assemblywoman Carmen Arroyo, who was named “woman of the year” at the 17th annual Bronx Puerto Rican Day Parade last week, stands along side Rolland Garcia of Health Plus and her daughter, Councilwoman Maria Del Carmen Arroyo.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.