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For Immediate Release

Once Again, it’s Brooklyn’s Biggest Cultural Event
Health Plus Sponsors West Indian Day Parade

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Brooklyn, NY - September 7, 2005 — Radio stations all across the city dusted off their best reggae tunes this past weekend.  It was in preparation for the biggest Caribbean Festival north of the Antilles and the largest cultural event in Brooklyn.  Over one million people came out to Eastern Parkway to get a glimpse of the spectacle, hear the music, smell and hopefully get a taste of the food, all of which carried the flavor of the Islands.  Whether from Jamaica or Trinidad, the Bahamas or Haiti, all of New York’s Caribbean Americans got to feel a piece of home.

“We love sponsoring events like this,” said Ada Rodriguez, Chief Marketing Officer for Health Plus.  “There is just so much energy at this parade, and every year it gets better and better.  The costumes get more and more impressive, and each year the crowd gets more and more excited.  At Health Plus we are very concerned with cultural awareness, and at the West Indian Day Parade, you’re not just made aware of culture, you get sucked in.”


Health Plus Staff stand in front of their festively decorated float, at the West Indian Day Parade this past Monday on Eastern Parkway in Brooklyn.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.