Health Plus - No Hard Work Goes Unrewarded

For Immediate Release

No Hard Work Goes Unrewarded
Health Plus Rewards Students Through Project A+

Media Inquiries:Kathryn Soman (718) 491-7493
Customer Inquiries: Marketing Department (888) 809-8009

New York, NY - July 14, 2006 — No amount of hard work goes unnoticed when you’re with Health Plus -- as approximately 1300 young members of the managed care organization learned when they were recognized this week for their academic achievements through Health Plus’s annual program, Project A+. The program, now in its 15th year, is a weeklong event that salutes those children who excel in their studies, while it reinforces the value of education and the long term benefits of hard work and diligence.

Throughout the week, Health Plus members, grades 1 – 8, across New York City who had demonstrated scholastic success in the school year by maintaining an average of a B+ or above, were invited to participate in the event. All throughout the New York metro area, proud young students – and their even prouder parents --brought report cards to their local Health Plus offices to receive warm congratulations from Health Plus staff members and prizes, including a Toys R Us gift card, a book of their choice for summer reading, and a customized Project A+ t-shirt, all courtesy of Health Plus.

Marketing Supervisors of the Health Plus, Julio Coronel and Tommy Cen, are impressed as they review the report card of an excellent student at the Project A+ celebration in Brooklyn.

South Marketing Manager Angel Rivera, of Health Plus, gathers with the young Health Plus members residing in Staten Island to recognize their scholastic achievements in the past year.

A recipient of the Project A+ program scans her prize options at the Health Plus office in Queens.

Health Plus’ Special Events Coordinator Eric Alvelo and Bronx Regional Manager George Sosa certainly agree that these kids are No. 1 as they pose for a photo with students.

In Manhattan Luis Fonseca and Yvette Rosado stand with proud parents of Project A+ students who – young health Plus members – whose good grades are being recognized by the managed care organization during Project A+ week.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.