Chief Marketing Officer
Ada Rodriguez

Ada Rodriguez is Chief Marketing Officer of Health Plus, one of the largest providers of government-sponsored health insurance plans in the New York area. 

Born in Puerto Rico and raised in New York City, Ada is a true example of the American Dream.  In a short period of time, the hard-working mother of three went from stay-at-home mom to being named one of the 50 most-distinguished Latinas for 2004 by El Diario/La Prensa. 

Her rise through the corporate ranks began in 1995, when she joined Health Plus as a Member Services Representative.  Two years later, she went on to become the Marketing Manager for Staten Island, and shortly after added South Brooklyn to her responsibilities.  In December of 2000, Mrs. Rodriguez was promoted to Director of Marketing, where she developed the industry’s strongest marketing team.  While managing a staff of over 200, she witnessed the number of members nearly qaudruple under her supervision - from 70,000 in 2000 to the nearly 270,000 members that the company boasts today. 

Now, as Chief Marketing Officer for the managed care provider, Ms. Rodriguez is responsible for the strategic planning and direction of the sales force. She supervises the Marketing, Communications, Special Events, Community Relations, and Recertification Departments, as well as the company’s incoming Call Center.  She is also responsible for the Retention Team.  Ms. Rodriguez oversees all five boroughs and Nassau County.

Through the years she has developed and maintained partnerships with elected officials, community- and faith-based organizations, Department of Education representatives, and providers to reach the underserved and uninsured.  She works in a very diverse organization -- where over 25 different languages are spoken and utilized, allowing her to understand more fully the needs of the communities Health Plus serves. 

Ms. Rodriguez has received numerous professional and civic accolades, including the Civic Award for The Staten Island Women’s Conference.  She has been recognized for her accomplishments and her contributions to communities on several occasions and has been honored by many community organizations, including ASPIRA of New York, The Cross Island YMCA, Haitian Americans United For Progress, Our Heritage Society, and The Arab American Association of New York.  In 2004, she received El Diario’s “50 Distinguished Latinas Award”; in 2006, she was recipient of the Brooklyn Borough President’s Office “Emily Roebling Women in Business Award”.

Mrs. Rodriguez is a member of the steering committee for the Latino Civic Association.  She serves as a Board Member for the Chinatown YMCA and Northern Manhattan Coalition.  Additionally, she is an active member of the Brooklyn Chamber of Commerce, Manhattan Chamber Commerce, and the Brooklyn Arts Council.