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For Immediate Release

Here Comes the Easter Bunny
Health Plus Celebrates Easter with Kids of all Ages

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New York, New York - April 9, 2007 — This past Easter weekend, managed care organization Health Plus wrapped up its dozens of family-oriented events to celebrate the holiday.  Kids and young-at-heart adults all lined up for their chance to pose for a picture with the Easter Bunny.  

These Easter events, which kicked the previous weekend in Staten Island’s Cromwell Center, continued right up to Easter Sunday and took place in all five Boroughs of New York City, as well as Nassau County.  Children in attendance were offered a variety of ‘eggcellent’ activities, such as egg decorating, egg hunts, egg races, and a chance to pose for a picture with the Easter Bunny.  Marketing staff were available to educate guests about Health Plus products, offering free and affordable health insurance for children and adults. 

“We are always very happy to participate in any community’s celebration of the Easter holiday,” said Tom Early, Executive Director of Health Plus, “but to be a part of so many people’s holiday experience in so many different neighborhoods, was a moving experience.  We strive to treat our members like our family, and when our members chose to celebrate their holiday with us, it really feels like a two-way street.”


Hilberto Mendez, Josephine Marino, and Manuel Torres of Health Plus, pose with the Easter Bunny and several Staten Island Children who came out for the Health Plus Easter Celebration.

Josette Pagan passes out cotton candy to young girls who attended the Health Plus Easter Celebration at Sunset Park this past week. This was one of many events hosted by Health Plus, to celebrate Easter.

A young girl ‘eggcited’ about Easter gets a festive face painting before getting in line to meet the Easter Bunny, at the Health Plus Easter Celebration

Health Plus staff and Members of the New York Police Department pose with many Brooklyn children waiting for their turn to meet the Easter Bunny, at the Health Plus Easter Celebration.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.