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For Immediate Release

Celebrating Easter in the Neighborhood
Health Plus Hosts Holiday Events For the Whole Family

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Staten Island, New York - March 24, 2008 —  This past Easter weekend, as the spring sunshine started to thaw out the New York City area, managed care organization Health Plus wrapped up its dozens of family-oriented events to celebrate the holiday.  Kids and young-at-heart adults lined up for their chance to pose for a picture with the Easter Bunny as well as other popular characters, and to enjoy some favorite festive treats. 
 
Over a period of a week and continuing right up to Easter Sunday, Health Plus holiday events took place in all five boroughs of New York City, as well as Nassau County, culminating in a party at the Staten Island Children’s Museum.  Children in attendance were offered a variety of activities, such as egg decorating, egg hunts, egg races, and a chance to pose for a picture with the Easter Bunny.  Health Plus staff was also available to educate guests about Health Plus products, offering free and affordable health insurance for children and adults. 

“We’re always very happy to participate in any community’s celebration of the Easter holiday,” said Tom Early, Executive Director of Health Plus, “but to be a part of so many people’s holiday experience in so many different neighborhoods was a moving experience. We strive to treat out members like our family and when our members chose to celebrate with us, it makes us feel as if we must be doing something right.”


Staten Island children paint Easter eggs during an Easter Celebration at the Staten Island Children’s Museum, sponsored by Heath Plus.

Staten Island children gather around Special Events Coordinator Maria Santiago this past week during an Easter Celebration at the Cromwell Center.

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Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.