For Immediate Release

Yvonne Riley-Tepie Appointed To Newly Created Director Position
Health Plus Expanding Marketing Division To Address Growing Need

Media Inquiries:Kathryn Soman (718) 491-7493
Customer Inquiries: Marketing Department (888) 809-8009

New York, NY - April 21, 2003 — To service the growing number of New Yorkers in need of health insurance and looking to enroll in one of the fastest growing managed care organizations in the city, Yvonne Riley-Tepie has been appointed to the brand new position of Assistant Director of Marketing and Business Development for Health Plus.
 
As more and more people throughout the five boroughs find themselves and their families without health insurance, Health Plus has been providing coverage to a growing number of New York City residents. Enrolling people in state-sponsored plans, Child Health Plus, Family Health Plus and Health Care Plus during the recent economic downturn, the company's enrollment has ballooned, resulting in a tremendous growth in the number of marketers it needs to serve its community. Over the last six months alone, the marketing department has gone from 96 employees to 173, an increase over 75%.
 
In her new position, Riley-Tepie will supervise Health Plus marketing managers who are in charge of enrolling members in all five boroughs. She will also be responsible for developing relationships with business and community-based organizations.
 
Riley-Tepie, who has 10 years of marketing experience, joins Health Plus from the Brooklyn Chamber of Commerce, where she was Director of Membership, Marketing and Special Events.
 
"I have always felt the need to give back to society, so becoming an advocate for free and affordable health care made perfect sense," said Riley-Tepie. "I am delighted to be able to work in an environment where I can go home at night and know I helped somebody have a better quality of life."
 
Riley-Tepie has a Master's Degree from NYU where she was Valedictorian. She received her Bachelor's Degree from New York City Technical College where she also was Valedictorian.


# # #

Health Plus, a not-for-profit, multi-cultural organization, is one of the fastest growing managed care organizations in New York City. It was established in 1984 with a commitment to provide coordinated quality health care and improving access to health care for uninsured and underserved families. In its annual review of managed care plans, the New York State Department of Health ranked Health Plus as the top plan for quality in its 2002 and 2003 "Consumer's Guide to Medicaid Managed Care in New York City." Health Plus is New York City's leading provider of Child Health Plus, a New York State Department of Health program that offers parents FREE or low-cost health insurance for children under the age of 19. "CRAIN'S New York Business" magazine ranked Health Plus fifth among the largest health maintenance organizations in the New York area.